20-20 Public Relations

PRagmatic – PRoductive – PRincipled – PRogressive – PRoactive – PRoportional

Wan Long is a Chinese billionaire businessman, the chairman and CEO of WH Group, the world’s largest pork company. He once explained his entire business thus: “What I do is kill pigs and sell meat.”

Simple messaging is what we do.

When you hire 2020PR, we spend time getting to know your brand, stakeholders, advocates, users, fans and critics. Sometimes, that insight will be supported by your own research which  supports our newly acquired knowledge. Once we have grasped just how unique your product or services are, and come to understand your principles, values and company culture, we will advise you on what the best Message is and how we’re going to deliver it strategically.

We try hard not to use jargon and acronyms – because our philosophy is simple. Your company’s message is all.

Perhaps that’s the reason why our Clients stay with us almost three times longer than the national average – because they are reassured that we always give them the best advice possible, based on our experience, common sense and uncomplicated approach to providing you with a measurable ROI and better brand recognition.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people – Leo Burnett

At 2020, our entire focus is on the creation of intelligent, effective, and captivating work that informs and is remembered.

We aspire to ensure that our ideas are so good that every message on every platform has a lasting, positive impact on your brand’s DNA, your reputation, your stakeholders’ perceptions and, of course, your bottom line.

And always, we believe less is more because, at 2020, effective communications are neither difficult nor complex.

The problem is that we attempt to solve the simplest questions cleverly, thereby rendering them unusually complex. One should seek the simple solution. Anton Chekov

… work to make your voice heard by every one of your stakeholders. We will work to make your reputation grow. We will work to create advocates for you and your brand and we will be relentless in ensuring that whatever you do, you are seen to be doing it as honestly, ethically and sustainably as you can. With 2020PR we will see that your brand DNA is safe.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, the just saw something. It seemed obvious to them after a while. – Steve Jobs

OUR CLIENTS’ BRANDS CONTINUE TO ENHANCE OUR PORTFOLIO

These are just some of the projects we have worked on in recent times

• 

  PETER JORDAN

  Award-winning Photojournalist

  

  PETER JORDAN

  Category: Award-winning Photojournalist

  Client: Peter Jordan

  Peter, who has worked with 20-20 and advised on several commercial projects, asked us to handle the PR for the first retrospective exhibition of his award-winning work. Much of it has proven to be – in the light of history – to be truly iconic. 20-20 are proud to not only have Peter as a client but to be able to count him amongst our friends.

  PETER JORDAN

  Born in 1946 in London, Peter had sold his first photograph at the age of 15 (1961) to The Western Morning News, “Icicles on Jacob’s Ladder” for the 21^st century equivalent of some £14. By the time he was 25, he had travelled extensively in S.E. Asia and worked for Bechtel as a photographer on one of their most significant global projects in Australia.

  He then drove to Africa from London, and after a spell working for The Rhodesian Herald, moved to the Johannesburg Star which sent him on assignment to cover the bloody Angolan war in May 1975.

  The following year, he freelanced for Photographers International and was soon heading back to Rhodesia where the country was under the leadership of Ian Smith and embroiled in a civil war with two factions – ZANU and ZAPU.

  While out on patrol with the security forces, Peter took a picture of an armed black Rhodesian soldier advancing in front of his white fellow-soldier, the image suggesting this might represent the country’s future. In June 1976, Newsweek used the picture as their cover – Peter’s first. A career-booster, it also earned Peter deportation from the troubled country.

  That same year, and still freelance, Peter arrived back in South Africa on the same day the Soweto riots broke out, led to assignments from AP, Newsweek and European publications. In 1977, his pictures of the badly beaten body of Steve Biko in his coffin at the family home earned him another Newsweek cover.

  After a short contract with Newsweek, he then moved to TIME, the world’s largest news magazine, an arrangement that lasted over 13 years. While in Africa, he covered stories and photographed many of the leaders from Timbuktu to Cape Town.

  In 1981, Peter moved back to London for TIME. During the Iran/Iraq war, in 1982, he had an exclusive photo session with Saddam Hussein and on one occasion achieved a world exclusive on the frontline with the Iraqi army. The following year, while spending two months in Beirut he was among the first on the scene after the horrific bombing of the US Marine base on October 23, picking up awards from Overseas Press Club of America and the New York Guild of Journalists.

  Between 1984 and 1987, Peter travelled extensively with Margaret Thatcher. His photograph of Thatcher in the Chieftain tank, headscarf on and goggles down is still widely used today.

  In 1987, Peter was posted to Mexico covering the turbulent times in Central America where he won another award from World Press Photo in Amsterdam.

  In 1988, he joined the British photo agency – Network Photographers – and in 1989 he won Gold Medal at The International Photo Expo in Budapest.

  ‘Shooting for Time’ is Peter’s first retrospective exhibition and he chose to hold it in Bampton after moving to the Oxfordshire town from his home in Italy two years ago. A signed, limited edition of each of the sixty framed images will be on sale, and the preview night will raise funds for Maggie’s Centres who helped Peter and his late wife during her terminal illness.

• 

  OAKMAN INNS

  Hospitality

  

  OAKMAN INNS

  Category: Hospitality

  We have worked with Oakman Inns from the launch of The Blue Boar in Witney (the fifth in their outstanding collection of pubs, hotels, and restaurants) and have advised on and provided strategic communications across the entire range of PR services. The Oakman Inns collection now numbers 24 of England’s nicest, most welcoming, relaxing and fun pubs that consistently provide high standards of service, great food, wonderful drinks whilst – most importantly – never losing sight of the communities they serve.

  Their latest opening is The Royal Foresters in Ascot which which opened in July 2018.

  Time Lapse – The Royal Foresters in Ascot from Oakman Stories on Vimeo.

• 

  B2B Partner Support

  B2B, Office Equipment

  

  B2B Partner Support

  Category: B2B, Office Equipment

  2020PR provided UTAX (UK) Ltd, one of the UK’s largest print management dealer networks, with proactive and reactive support across the Dealer & Reseller media network as well as developing various local and national CSR activities – from the creation of a local business network, to the provision of free printing services to community events . We provide valuable public and industry-wide recognition of the expertise and levels of training of the UTAX partners as well as increasing awareness of the work of the partners who are providing smart, client-focused software solutions.

• 

  Red Rum: 40th Anniversary Br...

  Art

  

  Red Rum: 40th Anniversary Bronze Limited Edition

  Category: Art

  We were asked by Philip Blacker to promote a 40th Anniversary Bronze Limited Edition of his iconic Red Rum statue. Probably Britain’s greatest Equestrian Sculptor, Philip’s work adorns dozens of racecourses, studs and equestrian centres around the world. His first public life-size work of Red Rum is possibly one of the most well know equestrian statues in the UK, due to Philip’s capture of the essence of this extraordinary Grand National hero.

• 

  Launch of the finest 3D Orth...

  Medical Devices

  

  Launch of the finest 3D Orthotic Insoles

  Category: Medical Devices

  The development of 3D printing has bought enormous benefits to the medical device industry, and PODFO is the world’s first truly dynamic 3D printed custom foot orthotics. Podfo insoles are unique to every individual and with over 60 different corrections available and a range of designs to choose from, Podfo are not only the most versatile custom insoles available but are also built to last.

• 

  Pet Food Brand launch

  Consumer - Pets

  

  Pet Food Brand launch

  Category: Consumer - Pets

  We helped TV Vet Joe Inglis launch his exciting Vet’s Kitchen range of Pet Foods, supplements and treats. We established a presence firstly to the Grocery trade, whilst simultaneously introducing the brand at a wide range of County Fairs and Agricultural Shows, using Joe’s reputation to gain solid local and national press and broadcast coverage. With a USP of working closely with the veterinary experts at their in-house practice, Vet’s Klinic, the team have developed some of the best high-quality natural and functional pet foods available. They do this by following the five key values of the Vet’s Kitchens’ range, as identified by 2020PR.

  High-Quality and Professional – Supportive of Owners Needs – Affordable and Accessible – Supported by Genuine Experience from Vets and Pets – Honest and Transparent

• 

  HRH King Richard III

  Events, Pro Bono

  

  HRH King Richard III

  Category: Events, Pro Bono

  As Belinda’s family was directly related to Lady Margaret Beaufort, and had privately attended a fund-raising dinner for the reinterment, she was able to offer Leicester Cathedral some pro bono strategic communications advice and assistance on the extraordinary and unique requirements of the Reinterment of His Late Majesty King Richard III. Belinda also attended the Reinterment Service.

   

  King Richard III – Making of the Tomb from Alex J. Wright on Vimeo.

They don’t just have an impressive collection of hats…….

These are just a few of the awesome team of regulars, freelancers and general good eggs who work with us at 2020PR

Belinda Boyd

Managing Director 

A motivated and experienced PR professional, Belinda has been successfully advising clients in a broad range of market sectors for over 20 years: from book launches to bookmakers; bracing to horseracing; cosmetics to biomechanics; gifts to glucosamine; hospitality to healthcare; jeans to joint care; pubs to publishers; restaurants to rock festivals; technology to travel.

“My job is one of best – every day brings new challenges and opportunities to meet and work with remarkable people and products.”

Nick Boyd

Chief Strategist 

Nick has been a soldier, an oil-rigger, banker, and a restaurateur. He has been a PLC director, advised on several start-ups and in his time has been involved with companies such as Hard Rock, Maxwells, The Rama Group, Leisure Investments, Lingfield Racecourse and Blue Square. His discretion, common-sense approach and focus on integrity across all his strategic communications have led to his advice being sought from a wide variety of connections on a broad range of diverse subjects. Nick’s core responsibility is the development of client strategies based on a detailed understanding of the brand’s DNA. Not only must those strategies consistently represent that ethos, but in the rapidly evolving environment of the 21st century, be both adaptable and agile.

Thom Sandberg

The real flavors of America 

Thom owns our US associate company, Kenyon 2 in Minneapolis. He has worked for the best, because he is the best.

20-20 also founded the Sir Peter O’Sullevan Charitable Trust and Annual Award; The Racing to Help Charity Appeal and have provided pro bono services for a number of other charities when time permits.